Consumer Behaviour

ESEM
Presenter(s) Type Length Chair Room Number Add to calendar
Ryan Westphal Manuel Foerster Alexei Parakhonyak Contributed Sessions 26/08 14:00 CEST
90
mins
Alexei Parakhonyak
4.16
Add to Calendar 2024-08-26 14:00:00 2024-12-10 08:06:14 EEA-ESEM 2024: Consumer Behaviour. Room: 4.16 EEA-ESEM 2024 congress@eeassoc.org Europe/Rome public
Presenter(s) Ryan Westphal Manuel Foerster Alexei Parakhonyak
TypeContributed Sessions
Date 26/08
Time14:00 CEST
Length
90
mins
Chair
Alexei Parakhonyak
Room Number
4.16
Add to calendar
Add to Calendar 2024-08-26 14:00:00 2024-12-10 08:06:14 EEA-ESEM 2024: Consumer Behaviour. Room: 4.16 EEA-ESEM 2024 congress@eeassoc.org Europe/Rome public

Papers

(Listed in order of presenters above)

What You Don't Know Can't Pass Through: Consumer Beliefs and Pass-through Rates

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Strategic use of social media influencer marketing

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Strategic Use of Product Delays to Shape Word-of-Mouth Communication

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Presentations

What You Don't Know Can't Pass Through: Consumer Beliefs and Pass-through Rates

Strategic use of social media influencer marketing

Strategic Use of Product Delays to Shape Word-of-Mouth Communication