Consumer Behaviour

ESEM

Presenter(s)	Type			Length	Chair	Room Number	Add to calendar
Ryan Westphal Manuel Foerster Alexei Parakhonyak	Contributed Sessions	26/08	14:00 CEST	90 mins	Alexei Parakhonyak	4.16	Add to Calendar `2024-08-26 14:00:00 2024-12-03 17:49:59 EEA-ESEM 2024: Consumer Behaviour. Room: 4.16 EEA-ESEM 2024 congress@eeassoc.org Europe/Rome public`

Presenter(s)	Ryan Westphal Manuel Foerster Alexei Parakhonyak
Type	Contributed Sessions
Date	26/08
Time	14:00 CEST
Length	90 mins
Chair	Alexei Parakhonyak
Room Number	4.16
Add to calendar	Add to Calendar `2024-08-26 14:00:00 2024-12-03 17:49:59 EEA-ESEM 2024: Consumer Behaviour. Room: 4.16 EEA-ESEM 2024 congress@eeassoc.org Europe/Rome public`

Papers

(Listed in order of presenters above)

What You Don't Know Can't Pass Through: Consumer Beliefs and Pass-through Rates

Strategic use of social media influencer marketing

Strategic Use of Product Delays to Shape Word-of-Mouth Communication

What You Don't Know Can't Pass Through: Consumer Beliefs and Pass-through Rates

Strategic use of social media influencer marketing

Strategic Use of Product Delays to Shape Word-of-Mouth Communication